B2B TECH FRACTIONAL CMO · GTM ADVISOR
Most marketing problems
aren’t marketing problems.
I help early-stage B2B tech companies build the connective tissue between product, sales, and marketing before those functions grow apart. Clearer positioning, stronger buyer evidence, and a repeatable motion the team can own.
You're probably here because one of these is true.
Founder-led sales HAS HIT A CEILING
You've closed every deal yourself. The market strategy lives in your head. The company can't scale until the team can carry it forward.
BUYERS DON't GET THE STORY
The product works, but people don’t quickly understand why they need it or why they should choose you.
YOUR GTM DOESN't FIT YOUR STAGE
You’re using plays built for a company ahead of—or behind—where you are. It’s costing time and runway.
01
Founder-Led Exit Strategy
Systematizing your unique domain expertise into a repeatable sales motion that teams can execute independently.
02
Positioning & Packaging
Refining how your value is communicated to ensure alignment across every buyer touchpoint, from demo to close.
03
GTM Infrastructure
Instilling the operational discipline and feedback loops required to earn the right to scale effectively.
EARLY-STAGE TO SERIES B GROWTH
Build the connective tissue between product, sales, and marketing—before those functions grow apart.
Is fractional work right for you?
A good fit if
- You have a product that sells and revenue to build on, but need a repeatable GTM system.
- You want an experienced builder to map the problem, do the work, and leave the team with a motion it can run.
Probably not a fit if
- You need someone to run one channel, you’re pre-product or pre-revenue, or you’re looking for a plan to file away.
- For earlier-stage founders, advisory hours may be a better starting point.
ABOUT ME
You're hiring judgment, not a marketing plan.
I've worked with iconic brands — Microsoft, NVIDIA, Toshiba, Electronic Arts — and with founders and innovators still finding their market story for the first time. The range matters. The patterns that drive GTM at scale are the same ones that earn it at the earliest stage. The difference is which levers you pull and when.
I've been a builder, co-founding a startup, raising, shipping products, hiring, earning patents. An operator inside NVIDIA during hyper-growth, leading brand transformation at Toshiba, pivoting legacy brand Magellan from hardware to software. An advisor; six years at Gartner guiding hundreds of tech CEOs of emerging and mid-market tech providers through market hype and the GTM decisions that compound. And an investor, backing early-stage companies solving real problems in essential industries.
Every stage taught me something about the one before it and the one after it. That's not a resume. It's the reason I can meet you exactly where you are, whether you're building from zero or scaling past what got you here.
CUSTOMER STORY
From founder-led sales to a working GTM system
After 12 years and $25M ARR, every deal still began and ended with the founder. The company needed a market story and sales process its new leaders could use.
CHALLENGE
Twelve years, $25M ARR, zero marketing function. Every deal initiated and closed by the founder.
WHAT I BUILT
Positioning and ICP. A buyer-focused demo strategy. Buyer Journey-aligned content. Sales enablement and competitive intelligence. A process for product launch.
WHAT CHANGED
~40% contract value increase. New channel partnerships. Inc. 500 ranking improved. A set of workflows that kept running.
I built the marketing function from zero: positioning and ICP, a buyer-focused demo strategy, sales enablement, competitive intelligence, and a product launch process. The result: approximately 40% higher contract value, new channel partnerships, an improved Inc. 500 ranking, and workflows that kept running.
The PROVE Approach
Early-stage GTM is a sequence of hypotheses to test—not a list of tactics to copy.
Pinpoint
The buyer most likely to act.
Reach
Reach them with language that starts with their problem.
Observe
Observe what customers say, do, and work around.
Validate
Validate the bet cheaply through real commitments and willingness to pay.
Earn
Earn the right to scale with repeatable wins and revenue.
Build pipeline you can see. Measure what's actually working. Own a motion that keeps compounding after I leave.
Three Ways to Work Together
Fractional
3–18 months | Retainer-based
Embedded marketing leadership for Seed through Series B companies building GTM or moving beyond founder-led sales.
Advisory
Hours, no contract
Strategic counsel and async support for founders who need senior judgment without a full-time commitment. Hourly, with no contract.
Sprint
Priced for your project scope
A defined project and outcome—such as a positioning reset, messaging architecture, competitive intelligence build, or launch plan.
AN INVITATION
Bring me the question you can’t solve alone.
For project conversations, availability,
or a good recommendation.