.png)
FRACTIONAL MARKETING SERVICES FOR KEY STAGES OF YOUR STARTUP JOURNEY
Growth-Calibrated Marketing for Tech StartupsÂ
CMO-level strategies and wisdom, tailored to your growth stage—without the full-time cost. From foundational positioning to scaling demand and achieving category leadership, our fractional approach delivers precisely what you need, when you need it, to drive measurable results.
Get to Where You Want to Go
After spending years in both advisory roles and in the operational trenches, we've learned a thing or two. Effective marketing isn't about chasing trends or copying someone else's playbook. Even the most thoughtful strategy falls apart if your audience can't remember your message when they need what you are selling. And those expensive campaigns? Worthless if they don't stick in the mind. I won't bore you with a laundry list of bullet points of things I do here. We'll work together to create that and action it.
​
Mountains are easier to move when you have help.
Advisory
Build the FoundationÂ
For early-stage companies establishing market position. We'll develop clear positioning, compelling messaging, and build the essential marketing foundation to fuel your growth.
Test, Learn & ValidateÂ
Find Your Market
For SaaS founders still searching for true product-market fit. We'll help you test, learn, and iterate—turning hypothesis into clarity. No wasted spend, no endless pivots. Just a systematic approach to understanding who actually needs what you're building and why they'd pay for it.
Breakthrough
Grow with Purpose
Navigate the critical transition from product-market fit to sustainable growth. We'll turn your validated value proposition into scalable go-to-market motions — driving strategic launches, generating quality leads, and focus on building repeatable, predictable habits that cuts through market noise.
Dig InÂ
Convert Insight to Advantage
Cut through the noise to make the right strategic calls. Distill market dynamics into clear, decisive steps that set you apart - go-to-market effectiveness into a competitive advantage that reshapes how you compete, connect, and convert in your most challenging markets.
Hello!
I'm Carrie Cowan, principal of Synthesize Marketing, a flexible marketing services and advisory model I designed for ambitious founders and their companies.
​
My journey spans roles as an advisor, operator, and founder—giving me a panoramic view of what it takes to build exceptional companies. I've guided tech CEOs from zero to billion-dollar valuations and helped startups navigate the complex terrain between brilliant idea and market success.
​
What sets my approach apart is understanding that growth isn't just about marketing tactics—it's about applying the right pressure at critical junctures while fueling your vision. I see the company you're striving to build, and I believe wholeheartedly in your capacity to build it.​
​
In today's noisy landscape, everyone has advice, but few have actually done the work. My strategies aren't theoretical—they're battle-tested across multiple growth stages and market conditions. I know when to focus on positioning your innovation, when to prioritize brand building, and when to perfect your sales funnel.
​
My philosophy is simple: strategy without execution is just a document gathering dust. Data should drive decisions, but stories make them memorable. And the most effective marketing feels like a solution, not a sales pitch.
​
Your audience cares about their problem, not your product, and I excel at helping you bridge that gap.
​
I'm not here to be a permanent fixture in your company. I'm here to provide the perspective, strategy, and execution framework that propels you to your next milestone, whether that's funding, market entry, or explosive growth.
​
Let's go build something remarkable together.
​
​
WHY GO THE FRACTIONAL ROUTE?
Because AI can generate content, but only humans can generate true strategy.
In an AI-driven landscape, the difference between success and stagnation is having experienced human talent that adapts as fast as the market moves. Navigate complex marketing challenges with a seasoned professional who bring nuanced, strategic insight—reducing the noise and calming the chaos with purpose.
No bloat. No lengthy commitments. Just focused, high-impact marketing.
Stage-aligned Strategies
Memorable Messaging